Job One: Define Your Market

It’s perhaps the hardest, certainly the single most consequential task you’ll do as an entrepreneur:  define your market. What are you selling and to whom and why do people want to buy what you want to sell?  Get it right and you have a chance for extended success, get it wrong and no matter how smart you are, how hard you work or even how well funded you may be, in the end it will be for naught.  Come to this seminar and learn how to begin to answer this most important question.